In recent years, counterfeiting has emerged as a major problem for a variety of businesses both large and small. Adams and Reese is committed to crafting tailor-made enforcement solutions to suit the varied needs of our unique mix of clients. We recognize that in today’s economy, businesses must be mindful of protecting their IP from day one. Our Anti-Counterfeiting Team works hand-in-hand with our Trademark Team to ensure that our clients have a holistic strategy in place for securing and enforcing trademark rights on a global scale.
Our attorneys have been at the forefront of anti-counterfeiting and anti-piracy developments, and have developed modern initiatives now utilized by many other firms and organizations. While many firms focus on litigation alone, Adams and Reese emphasizes the importance of a mix of litigation and non-litigation alternatives, for a more long-lasting impact with a bigger return on investment. Our Team advocates a partnership approach to combating counterfeiting and piracy, and we commonly leverage our global network of contacts from major e-commerce sites, social media platforms, payment intermediaries, law enforcement agencies, and rights-holders, to achieve results.
Our attorneys have represented a wide range of rights-holders across all industries, including luxury, mobile devices and electronics, entertainment, apparel and accessories, consumer products, sports, pharmaceuticals, and software. Representative experience includes:
- Addressing cybersquatting and domain name infringement through UDRP and other means;
- Combating counterfeit merchandise for major recording artists, both in online and on-the-ground marketplaces;
- Addressing online imposters of celebrity clients;
- Managing online enforcement programs to reduce counterfeit and gray market products on e-commerce sites;
- Utilizing a “follow-the-money” approach to attack rogue websites’ credit card and payment processing abilities through partnerships with payment intermediaries;
- Negotiating agreements with payment intermediaries and e-commerce sites;
- Developing enforcement strategies in a variety of modern contexts, including social media, mobile apps, digital advertising, e-commerce platforms, gTLDs, 3D printing, and the dark web;
- Managing enforcement operations on various marketplaces and platforms, including Alibaba, Taobao, Tmall, AliExpress, DHGate, Amazon, eBay, Etsy, LinkedIn, Facebook, and Twitter; and
- Conducting training sessions to assist law enforcement and financial industry personnel in identifying counterfeit goods.