Half of the capitalized value of companies worldwide now consists of brand equity. Along with our clients, Adams and Reese embraces this new reality.

We are an award-winning leader in trademark law, consistently ranked as a top trademark practice by publications such as Intellectual Property magazine, Intellectual Property Today, and Managing Intellectual Property. Our trademark lawyers have earned extensive individual recognition and have years of experience in leadership positions with the International Trademark Association (INTA).

Adams and Reese has a broad international trademark clearance and registration practice, and provides portfolio counseling to hundreds of trademark owners with thousands of registrations. We act for brand owners based in all six populated continents. We are knowledgeable in coordinating multi-country legal advice and assisting clients in devising consistent policies and strategies on key issues, including international filing programs using the Madrid Protocol and Paris Convention.

The team has guided US corporations as they extend their brands into new markets and in suggesting practical and cost-effective strategies for doing so. Adams and Reese has served as lead advisor on branding campaigns throughout Asia, Europe and North and South America; in establishing licensing and franchising networks for US corporations in Asia, Europe, Africa and North and South America; and in multi-jurisdictional trademark litigation involving rights and registrations in dozens of countries.

We are passionate about driving brand value, increasing brand strength, and decreasing the cost of global trademark portfolios. From clearance to enforcement we understand that every action must be in line with business strategy. To meet this need Adams and Reese offers a full range of services at every step of a brand’s evolution, from the first list of potential names continuously through to emergence as a global brand, including:

Anti-Counterfeiting 
Digital Business 
Privacy and Data Protection 
Franchising 
Distribution 
IP Litigation 
Tax-Efficient IP Structures 
IP Litigation and Dispute Resolution 
Transactional IP